A Typical Scenario:
"A C.P.A. invested a significant amount of his money and time to build an online presence. He spent a lot of time carefully designing the site and providing information and graphics to bring it alive.
Once the site was completed and the switch was turned on there was a sense of pride and accomplishment with high hopes that the website would provide a marketing spark that would help to increase his client base.
After several months, with next to no traffic, the C.P.A. was both dissappointed and regretted investing so much money & time in something that brought so little value."
If this scenario rings true you are not alone and have come to the right place!
Having a web site gives you the ability to service & sell to a local, regional and global market, but you still need to get your target market to see your web site.
Internet marketing is the process of growing and promoting a business using online media. Internet marketing does not simply mean 'building a website' or 'promoting a website'. Somewhere behind that website is a real business with real goals.
Internet marketing strategies tie together creative and technical aspects of the internet, including design, development, advertising and sales. Internet marketing methods include search engine marketing, display advertising, e-mail marketing, affiliate marketing, and interactive advertising.
Wealth Create Webs
helps you select the best of these vehicles based on your Business Model, target audience and target demographics.
Each Business & Business Sector is unique and different e-marketing models fit different businesses.
work with you to determine the best e-marketing strategy for your business to ensure ongoing return on investment and as an enabler to "growing your business".
Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines (e.g. Google, Yahoo, MSN etc) via "natural" ("organic" or "algorithmic") search results. Usually, the earlier a site is presented in the search results, or the higher it "ranks," the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.
As a marketing strategy for increasing a site's relevancy, SEO considers how search algorithms work and what people search for. SEO efforts may involve a site's coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing programs from fully spidering a site. Other, more noticeable efforts may include adding unique content to a site, and making sure that the content is easily indexed by search engines and also appeals to human visitors.
All Wealth Create Websites are Search Engine Optimized. For existing sites our consultants review your current SEO "footprint" and implement improvements as needed.
Included in our Standard offering:
- Once live, submission of your Website to all major Search Engines
- Semi-annual review of your sites SEO ranking
- Submission of your Website to free advertising listings based on your business model e.g. local chamber of commerce websites, specific industry websites etc.
WCW follows the Google Webmaster Guidelines to make sure your site ranks well without being penalized.
There are many avenues of paid e-advertising for your business; from Google adwords to pay-per-click to inclusion of your site in local, regional or global industry specific websites. You give us a budget and we will work to make the best use of it.
Promotion Tip: Create an E-Zine or Online Newsletter that lets you communicate with your customers. If you give away free deals or offer quality free information, people will want to sign up and tell their friends.